"Great packaging is especially significant to startups bringing a new product to market. And in today's cannabis market, there's no shortage of emerging brands competing for shelf space in dispensaries and head shops."
They say you shouldn’t judge a book by its cover, yet in today’s fast-paced world that’s just what we do. Consumers don’t have the time to weigh every pro and con of a particular purchasing choice and so they take the shortcut; your product’s package.
Is it a coincidence that some of the most popular YouTube channels do nothing but “unbox” products while their audiences salivate at the thought of what is ultimately inside?
Great packaging is especially significant to startups bringing a new product to market. And in today’s cannabis market, there’s no shortage of emerging brands competing for shelf space in dispensaries and head shops.
A 2014 Nielsen Company report stated “Long gone are the days of no-frills packaging intended only for those on a tight budget.”
But that’s not to say that companies can’t get stellar packaging at affordable prices. We recently introduced a first in packaging solutions to the Canadian cannabis industry; branded shatter parchment paper for as low as $0.05 per sheet!
We also created an affordable line of packaging for Mary’s Wellness. Chatelaine Magazine recently featured the brand in a story about mainstreaming the cannabis industry and the heavy involvement of women.
Few creative marketing companies understand the cannabis market like we do at Jade Maple. Understanding that packaging is as important as the product itself, we strive to create chic and personalized packaging that becomes part of the whole product experience.
We create brands and packaging meant to communicate what your company stands for and what it means to your customers. Every relationship begins with a glance, and there are no second chances to make a good first impression.